Blue Cross Blue Shield of Louisiana names new CEO

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Bryan Camerlinck

The Blue Cross and Blue Shield of Louisiana Board of Directors has chosen Bryan Camerlinck as president and CEO.

The appointment follows Steve Udvarhelyi’s decision to retire after serving in the role for over eight years.

“We are fortunate to have someone of Bryan’s experience and track record succeed Steve Udvarhelyi as President and CEO of Blue Cross and Blue Shield of Louisiana,” Jerry Greig, chairman of the BCBSLA Board of Directors, said in a news release.

“Bryan has the strategic vision coupled with the tactical leadership experience to address the challenges and opportunities that Blue Cross and its employees face in serving our members, providers and brokers in today’s evolving health care environment.”

Camerlinck joined BCBSLA in 2016 as CFO and was promoted to the role of executive vice president and chief operating officer in 2021. He had financial and operational responsibility for all lines of business at Blue Cross.

According to a news release, he also had strategic oversight of the Company’s business operations, information technology, data and analytics, sales, marketing and communications, and customer experience divisions.

Camerlinck has also served as Chairman of the Board and President and CEO of Vantage Health Plan, now operating as Primewell Health Services in Arkansas and Mississippi, which are wholly owned subsidiaries of BCBSLA.

Prior to joining the company, Camerlinck held positions at Blue Cross and Blue Shield of Kansas City for more than two decades.

“Since I joined Blue Cross and Blue Shield of Louisiana my family and I have thoroughly enjoyed the people and culture unique to Louisiana. In this new role, I will continue to work with our dedicated employees to provide top tier service and the security that our members expect from us,” Camerlinck said in a news release. “I am honored to lead the Company as we continue to address the health issues that impact all Louisianians.”

Camerlinck takes the reins as president and CEO, effective immediately. To assist in the transition, Udvarhelyi assumes a new role of special advieor to the Board and CEO until his retirement in July.

Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying not-for-profit health insurer.

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